Denise May has been using needles all her life. From the age of five she was learning to knit using five-inch nails and darning wool, and then she progressed on to skewers from the local butcher!
Always obsessed when it came to being creative, Denise experimented with all forms of stitching: dressmaking, crochet, knitting, cross stitch, and sewing, all on her Bernina machines and Baby Lock serger/overlocker. She always had some form of needlework in her hands. Upon retiring in the early 1990's, Denise discovered patchwork and her quilts then multiplied like wire coat hangers in a wardrobe! Cathedral Windows and Wedding Ring quilts are two of her favorite patchwork design styles.
When the Bernina 180 Embroidery Machine came into Denise's life; it opened up a whole new world - that of machine embroidery. This in turn created a new learning curve for Denise as she enrolled in classes at Bernina Chermside. In one of these classes she made the Latte quilt, designed by Kerri Hay, and chose shades of soft pink to make it with. Attending these classes inspired Denise and her quest for knowledge became insatiable.
It was her passion for machine artistry that prompted Denise to enter the Ronald McDonald Challenge through the Creative Expressions magazine. The opportunity to produce a block for his worthwhile charity touched Denise's heart, so instead of making one block she made twenty (which were later made into two quilts, and then auctioned, with all proceeds going to Ronald McDonald House). Denise did all this work on her Bernina 180 using the Jenny Haskins' Rose design, specifically designed for the challenge.
Denise won the challenge and was awarded a Bernina 440 embroidery machine and design software. This machine has never stopped stitching - not a day goes by when it is allowed to sit idle.
Since then Denise has entered a number of charity competitions, geared to raise money for a worthy cause (which also gives her another excuse to purchase more fabric, batting, threads and designs!).
Then in 2007, Early May Enterprises Pty Ltd was founded by Denise, her daughter Karen & her husband David.
We are a family-owned company, located in Brisbane, Australia, specializing in creating beautiful embroidery designs for children of all ages (including adults...). EME's aim is to produce high-quality machine embroidery designs using original artworks, especially for the home sewer, worldwide.
It is with delight that Denise makes all the quilts to showcase her stunning designs, which she displays at all craft shows throughout Australia. Denise is now also giving classes at these shows, teaching her easy quilt-as-you-go techniques and machine embroidery.
Denise was honoured to be asked to participate in the Bernina Australasian Creative Challenge to launch the Bernina 8-series machines and accepted with enthusiasm.
This publication is still available - it features 29 very talented girls (Friends of Bernina). It showcases the Winning Quilt from Kim Bradley and features the full instructions to make Quilt - Black and White Dreams.
Since 2009 - EME has been travelling around Australia, promoting our Collections, Quilts and Designs at Craft Shows and giving presentations in Dealers Stores.
In February, 2010 - EME went to the USA - our first introduction to the USA was fabulous. Attending the VDTA/STDA Trade Convention is Las Vegas. Our introduction to create a Dealer network across the USA was of paramount importance; to provide stores with our designs, give Trunk Show presentations, and most importantly ... making it easier for consumers to get out product locally in the USA.
July 2010 - Seattle, Washington - we were invited by Paul LaPonte to present and showcase our designs in all of his 15 Stores throughout Washington State. Absolutely fabulous. We had an awesome time and amazingly, the girls in the USA are just they same as the girls in Australia, they absolutely LOVE to sew !!!
October 2010 - Los Angeles, Colorado, Houston,TX - more in-store presentations with our Dealers, and EME attended Quilts Inc, International Quilt Market & Festival in Houston. Oh my goodness - if you ever want to go to a Craft Show - then put HOUSTON on your bucket list - 30 aisles, 600 vendors, 100's of Classes, Quilt tours and about 1 KM (5 miles) of Quilts to walk around - In all about 3 Km of Stuff to look at .... (sorry not sure if the conversion is correct) however, I do know that it is HUGE!!!! BIG !!! MASSIVE !!! go take a look for yourself if you don't believe me..
February 2011 - back to VDTA/SDTA for our 2nd fabulous trip, then across the USA attending the Original Sewing & Quilt - Craft Shows in Atlanta, GA; Lakeland, FL; Cleveland, OH; Chicago, IL and Worcester, MA. David and Karen drove with our beautiful friend for 6 long weeks across the USA, even with a very brief 10 minute stop in Canada (watch your turns if you ever get to Niagara Falls - don't turn left into Duty Free, unless you have your passport, as you have to go over the bridge or blow out your tyres. Guess it's their way to make money!!!)
October 2011 - Early May Enterprises Pty Ltd - is appointed the Exclusive Distributor for RNK / Floriani, USA - Embroidery, Sewing and Quilting products for Australia & New Zealand.
February 2012 - Early May Enterprises Pty Ltd - is appointed the new Exclusive Distributor for RNK / Jenny Haskins USA - Embroidery, Sewing and Quilting products for Australia & New Zealand.
March 2012 - Denise's Diamonds & Pearls Cathedral Window Quilt - makes it on the Front Cover of Downunder Creative Expressions Magazine.
April 2012 - Early May Enterprises Pty Ltd - is appointed the Exclusive AUSTRALIAN Distributor for Anita Goodesign USA - Machine Embroidery Designs for Australia & New Zealand
Diamond Club, Quilting Club, Platinum Club & VIP Clubs - 6 New Collections Every MONTH! Free Gifts, Special Promotions - NEW Premium Editions & NEW Special Editions - So many Designs - Check our Website under the Anita Goodesign Heading - Watch Videos, find all the designs, read about the Clubs .... It's AWESOME! Want to find out what's coming from Anita Goodesign each and every month before Everyone Else !!! Email: firstname.lastname@example.org - SUBJECT - FIRST TO ANITA .... and we will add you to our ever growing database to find out FIRST!!!
May 2012 - EME Launch Anita Goodesign to Tasmania, Adelaide & Perth - and its like a world wind ... SO MUCH EXCITEMENT !!!!
June 2012 - EME/Floriani & RNK USA - send Alette Sweatt from Memphis Tennessee; one of the most exciting and talented teacher/educator to help train our growing educational team - features and benefits of all the products so that our consumers get perfect results with their machine embroidery, EVERYTIME!
February 2013 - EME go to VDTA/SDTA Las Vegas, Dealer Training with Floriani & Anita Goodesign - for 6 Days! Floriani USA & Anita Goodesign USA are now working with each other - Designs & Stabilizers - and more NEW, and EXCITING Products to be launched..
March 2013 - and onwards ..... Early May (EME) / Anita & Floriani - We will be doing only a small number of Craft Shows during 2013 - Stitches & Craft - Rose Hill & Brisbane (March 2013), Craft & Quilt Shows (Perth, Sydney, Melbourne, Brisbane) at this point in time. We love talking to customers and showing them the correct way to use the Stabilizers, which had not been explained in the past!
Education is a major factor for attending the craft shows - We have a Floriani Studio at the Craft & Quilt Shows, where we can show and demonstrate and explain the Floriani Products & Anita Goodesign Program. After the massive attendance at the Brisbane Show last October, is the main reason for cutting back just to do these Shows - The CUSTOMERS are the main focus and we need to give them the EDUCATION for these fabulous Products. If you can visit us at one of these shows, Terrific!
2015 We Opened our RETAIL SHOP - Early May Embroidery & Sewing Emporium - Unit 2 / 737 Albany Creek Road, Albany Creek QLD 4035 Ph: 07-3325-4580 - We are now a retailer - Mum NEEDED a Dream Machine - so we become a BROTHER DEALERSHIP.
2017 Exclusive EME / Anita Goodesign Embroidery Parties at all the Craft & Quilt Shows around Australia. Awesome support from Brother using our NV2200 Embroidery Only Machines for our classes.
May 2018 Our SHOP has grown - we've taken over Unit 1 for the SHOP and Unit 2 is now our HANDS ON SEWING SCHOOL .... plus we are now a Janome DEALER (May) & Baby Lock DEALER (June).
In-Store Classes are available - suitable for beginners to advanced. For details of our classes - Click here - Classes / Events.